Fort Lauderdale, FL – [May 1, 2025] – Mascot Alliance today announced an innovative new partnership with POWRi (Performance Open Wheel Racing, Inc.), a leader in grassroots racing for the past 20 years, to help implement new business growth strategies within the the industry-leading racing circuit and its affiliated racetracks and race teams.
As part of the partnership, Mascot Alliance will work with those within the POWRi ecosystem to creatively leverage existing sponsor and vendor partnerships to generate new revenue streams, strengthening the value of those partnerships and relationships with increased ROI and sustainable growth opportunities.
“We’re excited to partner with POWRi and bring innovative, results-driven strategies that will deliver value far beyond the traditional model,” said Casey Barksdale, founder of Mascot Alliance. “Our Mascot Alliance team will work hand-in-hand with POWRi’s leadership, race teams, and racetracks to identify untapped opportunities, implement sustainable revenue platforms, and strengthen the financial foundation of their entire ecosystem. By aligning our expertise with POWRi’s vision, we’re not just supporting them in the present, we’re helping to shape a future where the organization and its partners can grow stronger, engage fans in new ways, and set the standard for success in grassroots and professional racing.”
POWRI has been at the heart of grassroots dirt racing for 20 years, providing fans with thrilling action and giving racers a platform to chase their dreams. Since its inception in 2005 with the National Midget League, POWRi has been home to intense competition, unforgettable moments, and a growing family of drivers, teams, and passionate fans.
POWRi was founded on the idea of creating a highly competitive and well-organized platform for grassroots racers. It didn’t take long for the POWRi National Midget League to become a proving ground for some of today’s biggest racing stars. Over the years, POWRi expanded its reach with the Micro Sprint League and the WAR Sprint League, providing even more opportunities for up-and-coming talent.
Events like the Turnpike Challenge, Hockett/McMillin Memorial, Junior Knepper 55, and Charlene Meents Memorial have become fan favorites, drawing top talent and delivering edge-of-your-seat excitement. Many of today’s top drivers, including Christopher Bell, Rico Abreu, Zach Daum, and Cannon McIntosh, honed their skills at POWRi events before making their mark on the national and global stage.